Post Conference Report for
The 3rd Annual
Abojani Economic Empowerment Conference 2023
Coming Up…
Abojani Economic Empowerment Conference 2024
23rd Nov 2024 at Radisson Blu Upper Hill
302
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16
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The conference was well attended with 302 participants, 9 sponsors and partners and 16 media companies
The event was attended by 302 participants out of which 48 were entrepreneurs. Another 90 participants attended online via Zoom with 58 from diaspora.
Amplifiers - Abojani Team,
16 media companies, 9
sponsors and partners
Content creators - Abojani
Team, 16 media companies,
9 sponsors and partners
There were 6 keynote speakers and 9 panelists in 2 panel discussions.
16 media stations attended including NTV and K24. CNBC, KBC and HopeFM aired media interviews from the conference. CapitalFM, Tuko News, Sokodirectory, Xinhua wrote articles
The conference generated over 10 million impressions across Abojani, partner and sponsor channels ensuring a wider audience and impact
01
The biggest lesson was the need to create financial journeys for customers and ensure continued engagements and targeting of the right audiences for maximum ROI. There is also the need to focus on
workplace financial wellness since employees are already earning and likely to consume financial products
02
Using a relatable story helps the audiences connect with the theme of the event. We started by pushing economic empowerment theme.
03
Financial education and information helped presenters and panelists to connect with the audiences
04
25 participants attended as couples hence the need to use households as a target audience for financial services products for positioning and expand outreach
05
60% of the attendees were women
06
There is huge appetite for African themed and driven financial content through master classes, stories, articles, videos, social media posts etc
07
Households want to know what is in it for them from financial services players and see the relationship as a journey
08
Entrepreneurs want financial services companies to help them succeed
09
There is need for enterprise development programs for SMEs
10
The two big ideas on wealth baskets were on financial freedom and home ownership packaged as journeys
11
Other topics that generated conversations were on debt management, collaborations and partnerships, interdependence and estate administration
12
According to the audience, they were happy when the two CEOs present freely interacted with them and were genuinely interested in them
13
The audience is more engaged with brands that interact with them even more personally and then they become aware of the need for some of the financial products offered.
14
Financial services companies sit with a lot of knowledge that can help investors and consumers in decision making
15
Diaspora needs more engagements. They have needs such as home ownership, financial freedom and setting up businesses when they come back home. A theme around “Returning 101” could help.
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Thought leadership from the financial services companies help augment financial efforts from Abojani then the skills and tools from financial services help complete the investment/financial
journeys of professionals and entrepreneurs
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